Blog Archives
Gab’s Brand and Marketing Strategy: New Office
Aside from the process of building out your dream practice, it is important to build a brand/marketing strategy prior to opening the doors for new patients. Here is a suggested “basic” checklist of the things you will need to do in order to build a successful brand/marketing plan for your new office. If you would like to learn more about any of these items, please reach out to Gabi @ Gabriela.DentalGab@gmail.com. She can work with you to create a plan that fits your vision!
Find out your Target Audience: do a demographic analysis of the city
Build a Logo: your logo should be on every piece of literature you give out to prospective, new, current patients. Patients need to be able to associate your logo to your practice, so a consistent and unique logo is important!
Build a Website: Who looks through the Yellow Pages anymore? Because of the growth in technology and viral communication, people are “checking” you out on the internet prior to entering your office. Keep up with online reviews and appointment requests. Make sure you have a Silicon Valley-esque website design that is easy for patients to log onto and look through.
Get Social: Social media is the biggest viral communication channel out there right now! If you aren’t on Facebook or Twitter or Youtube, you are jeopardizing a very important way to communicate with new and current patients.
Build a Recall System: Ever heard of “Pearly White Teeth for Life?”
Build a Referral System: Reward patients for referring friends and family. Think outside the standard box of giving out Starbucks cards… gas cards, free electric toothbrushes, free whitening is the way to go!
Give them more than just a “reminder card:” Give the patient a cool article on oral health vs. overall health or a newsletter about the office when they check out.
Get Involved in the Community: Sponsor events, go to Art and Wine Festivals, sponsor football teams.
Get Business Cards for each Team Member
Host an Open House, customer appreciation day, summer fiesta…etc.
Happy Dentistry,
Gab.
2014 Hot Topics: Show Me The Money!
2014 Hot Topics: SHOW ME THE MONEY!
1. CAD/CAM Technology: This year, my goal is to help customers strategize how to increase their hourly production, as insurances are constantly paying you less and less … a big way to do this is to invest in CAD/CAM technology.
2. Lease Agreements: Negotiating new lease agreements can be quite frustrating. Henry Schein Dental has partnered up with a great company called Cirrus consulting. They help guide you to making the best financial decision on lease agreements.
3. Employee Compliance: Employee law is constantly evolving. Henry Schein has partnered up with a great company that can help you set up proper employee policies and guidelines.
4. Strategic Branding: I will be helping to strategize my customer’s marketing tactics. Making sure you have a great brand will be essential in the upcoming year.
5. New Patient/Insurance Evaluation: Having a strategy in place for new patient metrics will also be a hot topic this year. Being able to evaluate where new patients come from– whether referrals, online, or insurances, will allow you to make smarter decisions about what marketing strategies you should invest in.
6. Updating Your Office: My goal is to make you more money. Discussions on how new technology and equipment will give you the ROI you want will be a MAJOR topic of discussion this year.
7. Dentrix Essentials: I want each of my customers who own Dentrix practice management software to understand all of the amazing and robust ways Dentrix can help you grow your practice. There will be seminars and topics this year that will focus on helping my customers get the most out of their practice management software!
dentalgab 