Category Archives: Marketing and Brand Strategy
Doing Good = Doing Well
Social Responsibility is one of the most buzzed about topics in Silicon Valley. The most socially responsible companies are often times the top companies to work for or to invest in. It is important to not only do well in business but to also do good for the community that surrounds you.
Many of my clients have started to get involved in their communities. By doing so, my clients have not only helped their communities but have also continued to build their brand awareness and thus grow their business. My recommendation for 2014 is to do more for the community that surrounds you and your practice.
Here are the top reasons why DOING GOOD can benefit your practice:
1. Getting involved in the community increases your brand awareness.
2. It builds a positive workplace.
3. It encourages team work.
4. It encourages professional and personal growth.
Here is how you can get involved:
1. Join Give Kids a Smile.
2. Create your own “free dental check-ups” or “free oral cancer screening” day.
3. Contact your local dental society or Community Center for events that you can help with.
4. Sponsor a league.
5. Run/Walk in a community 5k/marathon to support health research. Get your staff members on your team and also encourage patients to join your team as well.
6. Get involved in oral health education in local elementary schools or middle schools.
7. Sponsor a cultural event in your community.
These are just a few examples of what my clients have gotten involved in. I can tell you from their experiences that it has been extremely rewarding for them personally and professionally. If you need any advice on how you can get involved in your communities, please email me at gabriela.dentalgab@gmail.com
Happy Dentistry!
Gab.
Total Social Media Bundle
I have had the opportunity to speak to many of my customers about the power of social media. Social media sites like Facebook allow you to continuously connect with your patients through a streamlined platform. The question I hear from many of you is: where do I begin with my social media campaign?”…so I have created a mini-bundle list of social media companies that work in conjunction with one another and can help you reach your social media goals. I am here to provide you guidance as you maneuver your marketing campaigns to include social media.
1. Demandforce: Demandforce designed a software as a complete marketing and communication platform to fit your practice needs. Whether it is review collection, reactivating lost patients or getting your practice found on the Web, Demandforce can help. Running your own practice doesn’t leave a lot of time to think about growth and retention strategies so Demandforce take care of that for you. http://www.demandforce.com/
2. Likeable Dentist: Likeable Dentists is a Facebook marketing solution that assists dental practices in using social media to build their brand and engage with existing and prospective patients. Launched in partnership with Likeable, Likeable Dentists includes four key components: content publisher, ad buyer, tab creator and an offline Facebook marketing kit. The content will educate and engage fans, while the Facebook ads and tabs will drive likes and ultimately new patients. The offline kits tie social media into the physical dentist offices. http://www.likeablelocal.com/dentists/
Happy Dentistry!
Gab.
Gab’s Brand and Marketing Strategy: New Office
Aside from the process of building out your dream practice, it is important to build a brand/marketing strategy prior to opening the doors for new patients. Here is a suggested “basic” checklist of the things you will need to do in order to build a successful brand/marketing plan for your new office. If you would like to learn more about any of these items, please reach out to Gabi @ Gabriela.DentalGab@gmail.com. She can work with you to create a plan that fits your vision!
Find out your Target Audience: do a demographic analysis of the city
Build a Logo: your logo should be on every piece of literature you give out to prospective, new, current patients. Patients need to be able to associate your logo to your practice, so a consistent and unique logo is important!
Build a Website: Who looks through the Yellow Pages anymore? Because of the growth in technology and viral communication, people are “checking” you out on the internet prior to entering your office. Keep up with online reviews and appointment requests. Make sure you have a Silicon Valley-esque website design that is easy for patients to log onto and look through.
Get Social: Social media is the biggest viral communication channel out there right now! If you aren’t on Facebook or Twitter or Youtube, you are jeopardizing a very important way to communicate with new and current patients.
Build a Recall System: Ever heard of “Pearly White Teeth for Life?”
Build a Referral System: Reward patients for referring friends and family. Think outside the standard box of giving out Starbucks cards… gas cards, free electric toothbrushes, free whitening is the way to go!
Give them more than just a “reminder card:” Give the patient a cool article on oral health vs. overall health or a newsletter about the office when they check out.
Get Involved in the Community: Sponsor events, go to Art and Wine Festivals, sponsor football teams.
Get Business Cards for each Team Member
Host an Open House, customer appreciation day, summer fiesta…etc.
Happy Dentistry,
Gab.
dentalgab 