Category Archives: Hot New Products/Trends
Total Social Media Bundle
I have had the opportunity to speak to many of my customers about the power of social media. Social media sites like Facebook allow you to continuously connect with your patients through a streamlined platform. The question I hear from many of you is: where do I begin with my social media campaign?”…so I have created a mini-bundle list of social media companies that work in conjunction with one another and can help you reach your social media goals. I am here to provide you guidance as you maneuver your marketing campaigns to include social media.
1. Demandforce: Demandforce designed a software as a complete marketing and communication platform to fit your practice needs. Whether it is review collection, reactivating lost patients or getting your practice found on the Web, Demandforce can help. Running your own practice doesn’t leave a lot of time to think about growth and retention strategies so Demandforce take care of that for you. http://www.demandforce.com/
2. Likeable Dentist: Likeable Dentists is a Facebook marketing solution that assists dental practices in using social media to build their brand and engage with existing and prospective patients. Launched in partnership with Likeable, Likeable Dentists includes four key components: content publisher, ad buyer, tab creator and an offline Facebook marketing kit. The content will educate and engage fans, while the Facebook ads and tabs will drive likes and ultimately new patients. The offline kits tie social media into the physical dentist offices. http://www.likeablelocal.com/dentists/
Happy Dentistry!
Gab.
2014 Hot Topics: Show Me The Money!
2014 Hot Topics: SHOW ME THE MONEY!
1. CAD/CAM Technology: This year, my goal is to help customers strategize how to increase their hourly production, as insurances are constantly paying you less and less … a big way to do this is to invest in CAD/CAM technology.
2. Lease Agreements: Negotiating new lease agreements can be quite frustrating. Henry Schein Dental has partnered up with a great company called Cirrus consulting. They help guide you to making the best financial decision on lease agreements.
3. Employee Compliance: Employee law is constantly evolving. Henry Schein has partnered up with a great company that can help you set up proper employee policies and guidelines.
4. Strategic Branding: I will be helping to strategize my customer’s marketing tactics. Making sure you have a great brand will be essential in the upcoming year.
5. New Patient/Insurance Evaluation: Having a strategy in place for new patient metrics will also be a hot topic this year. Being able to evaluate where new patients come from– whether referrals, online, or insurances, will allow you to make smarter decisions about what marketing strategies you should invest in.
6. Updating Your Office: My goal is to make you more money. Discussions on how new technology and equipment will give you the ROI you want will be a MAJOR topic of discussion this year.
7. Dentrix Essentials: I want each of my customers who own Dentrix practice management software to understand all of the amazing and robust ways Dentrix can help you grow your practice. There will be seminars and topics this year that will focus on helping my customers get the most out of their practice management software!
dentalgab 