Doctors,

I encourage you to give your team members a POP quiz and have them list out what they think separates your practice from other practices. This will give you more visibility on what each team member is communicating to your patients. Before the first patient walk into your practice, every team member should have this value proposition memorized. By having this value proposition memorized, the team member will be reminded what their duties are within the value proposition as well as be able to convey this value proposition to new and existing patients. If the team truly believes in this value proposition, then they will be more encouraged and motivated. Patients will believe in this value proposition if the same messaging is conveyed by each team member. Oppositely, if  a team member is asked this question multiple times and they still can’t list out what separates your practice from the rest, then they are not the right team member for your practice.

For more information, contact Gab

Happy Dentistry,

Gab.