Aside from the process of building out your dream practice, it is important to build a brand/marketing strategy prior to opening the doors for new patients. Here is a suggested “basic” checklist of the things you will need to do in order to build a successful brand/marketing plan for your new office. If you would like to learn more about any of these items, please reach out to Gabi @ Gabriela.DentalGab@gmail.com. She can work with you to create a plan that fits your vision!

Find out your Target Audience: do a demographic analysis of the city

Build a Logo: your logo should be on every piece of literature you give out to prospective, new, current patients. Patients need to be able to associate your logo to your practice, so a consistent and unique logo is important!

Build a Website: Who looks through the Yellow Pages anymore? Because of the growth in technology and viral communication, people are “checking” you out on the internet prior to entering your office. Keep up with online reviews and appointment requests. Make sure you have a Silicon Valley-esque website design that is easy for patients to log onto and look through.

Get Social: Social media is the biggest viral communication channel out there right now! If you aren’t on Facebook or Twitter or Youtube, you are jeopardizing a very important way to communicate with new and current patients.

Build a Recall System: Ever heard of “Pearly White Teeth for Life?”

Build a Referral System: Reward patients for referring friends and family. Think outside the standard box of giving out Starbucks cards… gas cards, free electric toothbrushes, free whitening is the way to go!

Give them more than just a “reminder card:” Give the patient a cool article on oral health vs. overall health or a newsletter about the office when they check out.

Get Involved in the Community: Sponsor events, go to Art and Wine Festivals, sponsor football teams.

Get Business Cards for each Team Member

Host an Open House, customer appreciation day, summer fiesta…etc.

Happy Dentistry,

Gab.