I can’t tell you how many times I walk into an office and team members don’t have name badges. Although name badges  may seem quite simple and irrelevant in the grand scheme of the office, name badges provide a sense of familiarity and comfort for your patients. Lets face it, people are already on edge when they walk into a dental office…some would rather go through a car wash sans car before they get their teeth fixed. A small yet effective way to deal with a patient’s stress is to have them know who they are speaking to from the beginning to the end of their appointment. Name badges can help when a patient is saying wonderful things about a certain person to their friends and family, and it can also help with the awkward “I’ve seen this person every 6 months and I should probably remember her or his name but I don’t.” Name badges with the logo of the practice and the title of the person also shows unity and brand awareness…both extremely important pieces of your marketing strategy.

Happy Dentistry,

Gab.